Direct Marketing Manager Job Description


Job Overview
The Direct Marketing Manager is responsible for implementing and owning marketing campaigns and mentoring the Marketing team to generate leads, promote the brand and product/service.

Duties and Responsibilities
- Planning and execution of the Direct Marketing Strategy
- Ensure all external communication is consistent with the brand guidelines
- Manage the Direct Marketing budget and forecast and maintain proficient accounts
- Evaluate campaign expenditure against leads to ensure maximum ROI
- Handle all campaign activity, including email, postal, telemarketing, and website 
- Delivery of all event marketing activity in-line with attendance targets
- Disciplined and deadline focused approach to campaign set up 
- Record and analyse all campaign results and produce reports to be circulated
- Event attendance, which will include travel and some overnight stays

Skills / Attributes Required
- Knowledge of the full marketing mix
- This role requires you to have commercial experience in campaign management within a direct marketing environment
- Solid project management skills
- Good numerate abilities, able to interpret and understand complex commercial analysis, often discussing at an analytical level
- The ability to execute campaigns perfectly and motivate an agency to deliver
- Comfortable with coaching and developing more junior members of the team
- Good understanding of test and learn strategies in a direct marketing environment 

Typical Salary Range: £30,000 to £45,000

 

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