Market Research Manager Job Description


Job Overview
Working as part of the Marketing Department, the Market Research Manager is responsible for producing market research reports to assist in evaluating product/service performance and assessing future trends. A key part of the role is commissioning surveys and coordinating research projects.

Duties and Responsibilities
- Lead, manage and execute primary research
- Produce reports on statistics and present findings
- Design and use of quantitative research, either face by face, telephone, postal surveys or email
- Control and use qualitative research such as focus groups and in-depth interviews
- Analyse published internal data and statistics to evaluate past performance of sales and assess future product trends
- Occasional travel may be required

Skills / Attributes Required
- Strong communication and people skills
- Excellent organisation and planning
- Ability to multi-task and work to deadlines
- An analytical mind, and a strong knowledge of statistics
- An ability to handle data to work in quantitative research
- Confidence when dealing with a wide variety of people
- The ability to take responsibility and handle pressure
- Excellent communication skills and the ability to give clear instructions
- Accurate and clear written skills when producing questionnaires and reports
- To be methodical and well organised, with good numerical, analytical and problem solving skills
- Commercial awareness

Typical Salary Range: £32,000 to £40,000

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