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PR Manager Job Description


Job Overview
Working as part of the Marketing team to plan, direct and oversee the full range of PR activities. Whilst working closely with Journalists and media contacts to promote the Company through all media opportunities.

Duties and Responsibilities
- Identify online and offline PR opportunities
- Write and oversee the distribution of all press releases, case studies and editorial features
- Optimise all press coverage working alongside the SEO team
- Build and manage a list of relevant industry media contacts for press material distribution and potential PR opportunities
- Identify key personnel within the company as spokesman for media opportunities and brief accordingly
- Convey awareness of the Company brand and branding message in all media coverage and communication
- Work closely with the Sales Team to ensure that all PR compliments the Sales objectives

Skills / Attributes Required
- Degree in PR or equivalent professional qualification
- Strong record of academic success
- Good product knowledge
- Proven PR Management experience
- Prior experience of managing staff and budgets
- Possess strong communication skills both written and verbal
- Proactive at building new relationships
- Confident dealing with clients and internal resources
- Excellent interpersonal skills
- Ability to identify opportunities, make decisions and act accordingly
- Adaptable and able to work under pressure

Typical Salary Range:  £25,000 to £35,000