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SEO Executive Job Description


Job Overview
An SEO Executive manages and works to deliver effective SEO and PPC campaigns, web copywriting and email marketing.

Duties and Responsibilities
- Work to develop SEO friendly site architectures, content management and other technical requirements
- Lead keyword/phase research, content optimisation and link development
- Assist competitive benchmarking, analysis and monitoring
- Create and distribute SEO reports and analysis that measure the effectiveness of SEO activities across the business
- Work with the Marketing team to support a SEO friendly strategy
- Assist relevant teams with SEO requirement for
activities such as site redesigns

Skills / Attributes Required
- A degree or equivalent marketing qualification (e.g. CIM)
- Extensive SEO experience
- Thorough comprehension of in-depth back link
analysis
- Scientific approach to rank, organic traffic analysis, social media and PR
- Comfortable dealing with large site structures
- Knowledge of Analytic software
- Good understanding of development processes, HTML and other standard code

Typical Salary Range: £20,000 to £28,000